Globalization is about connecting to other places with communication and trade with branding companies. Globalization trade allows companies to not be national but to be multinational corporations that global business, for example Mc Donald’s and Starbucks. People who live in a global society can order goods from other parts of world (BBC.co.uk. (2017)..
In marketing branding, important by the elements marketing that are a name of the company and a branding symbol that is the logo. This branding gives you identity to your audience to let them know what type of product you sell and what they expect from your service (Staff, E. 2017).
McDonalds was the branding example we were given in the lesson and we talked about what we expect when we see a McDonalds logo.
Globalization the McDonalds effect
Multination restaurants take inspiration from McDonalds by its business model that is global and reaches everywhere in the world. The model focuses on quantity then quality due to it’s a fast food service (Ritzer, G. 2017).
Staff, E. (2017). Branding. [online] Entrepreneur. Available at: https://www.entrepreneur.com/encyclopedia/branding [Accessed 23 May 2017].
Bbc.co.uk. (2017). BBC – GCSE Bitesize: What is globalisation?. [online] Available at: http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml [Accessed 23 May 2017].
Ritzer, G. (2017). McDonaldization. [online] Google Books. Available at: https://books.google.co.uk/books?hl=en&lr=&id=4hjoJUXiwqgC&oi=fnd&pg=PT1&dq=mcdonaldization+affect+George+Ritzer&ots=khPHvLXbi5&sig=Nu08rJ-heckcnwlFdZghT2HyM3k#v=onepage&q=mcdonaldization%20affect%20George%20Ritzer&f=false [Accessed 23 May 2017].